About us

CasualFishing.com was born from a simple belief: fishing should be an accessible, relaxing, and enjoyable experience for everyone. Founded by Jeff Potter—a seasoned entrepreneur with over 42 years of expertise in real estate, construction, and finance—our platform brings together the thrill of fishing with a deep-rooted commitment to community and sustainable outdoor living.

Meet Jeff Potter
Jeff Potter isn’t just a respected figure in commercial real estate; he’s also an avid outdoorsman with a lifelong passion for paddleboarding, fly fishing, and mountain biking. Raised in a family with California roots stretching back to 1867, Jeff’s love for the outdoors has been a constant influence in both his professional journey and personal life. With an impressive track record in developing and managing millions of square feet of commercial property, Jeff has successfully navigated the complexities of the business world. Now, he channels that same expertise into CasualFishing.com, making sure that the art of fishing is as inviting and straightforward as possible.

A Heart for Community
At the core of Jeff’s vision is a genuine commitment to community. Beyond his business successes, Jeff has always dedicated himself to giving back—supporting veterans and underprivileged youth through organizations like Project Healing Waters Fly Fishing, which empowers disabled veterans through the therapeutic benefits of fishing. This same spirit of community and care is woven into every aspect of CasualFishing.com. We believe that every cast is more than just a chance to catch fish—it’s an opportunity to connect with nature, share stories, and build lasting bonds with fellow enthusiasts.

Our Mission

At CasualFishing.com, our mission is simple:

To simplify fishing: We offer practical tips, beginner-friendly guides, and expert advice so that everyone, regardless of experience, can enjoy a day on the water.

To build a community: We provide a platform where anglers can share their stories, learn from one another, and celebrate the joy of casual fishing.

To promote sustainability: We’re committed to responsible fishing practices and conservation efforts that protect our natural waterways for future generations.

Why Choose Casual Fishing?

Inspiration for Every Trip: Whether you’re a beginner or a seasoned angler, our stories and resources are designed to inspire your next fishing adventure.

Expert Insight: Benefit from Jeff Potter’s decades of experience and industry expertise.

Community Focus: Join a vibrant network of like-minded anglers who share a passion for fishing and outdoor adventure.

Practical Advice: Find easy-to-follow tips and guides that help make your fishing trips enjoyable and stress-free.

Inspiration for Every Trip: Whether you’re a beginner or a seasoned angler, our stories and resources are designed to inspire your next fishing adventure.

Join us at CasualFishing.com and experience a fresh, relaxed approach to fishing—where every outing is an opportunity to connect, unwind, and create memories that last a lifetime.